Sony Electronics has introduced the long-awaited addition to its Alpha 7S full-frame mirrorless camera.

Sequence Sony Alpha 7S III at $3,499.99 (roughly Rs. 2.61 lakh).

Sony's A7S III full-frame mirrorless digicam launched at roughly Rs 2.61 lakh

Sony is at present accessible for pre-orders in North America and will likely be on sale beginning September 24. As of now, there isn’t any info on worldwide availability.

“We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set. The performance level and user experience that is simply unmatched in the market today. At any price level, Alpha 7S III opens up a new world of possibilities for today’s creators”. Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics mentioned in an announcement.

The newest mirrorless digicam comes with a 35mm full-frame 12.1-megapixel back-illuminated full-frame Exmor R CMOS picture sensor. It comes with a Bionz XR picture processing engine. That gives as much as eight occasions extra processing and imaging options as in comparison with its predecessor.

The comes with an ISO vary of 80-102,400, which could be expanded to 80-409,600 for video and 40-409,600 for stills.

For the video recording capabilities, it affords in-camera 4K recording. As much as 120 frames per second, 10-bit depth, and 4:2:2 coloration sampling.

It additionally gives three coloration gamut settings S-Gamut, S-Gamut3, and S-Gamut3. 

Sony's A7S III full-frame mirrorless digicam launched at roughly Rs 2.61 lakh

The Alpha 7S III additionally permits as much as 4K 60p 16-bit RAW output. To an exterior recorder through the HDMI Type-A connector.

The digicam makes use of the newly launched CFExpress Type A reminiscence playing cards and helps two of them. 

The firm says information switch speeds on these CFExpress Type playing cards is 1.7 occasions. Sooner than that of SD playing cards.

In addition, connectivity choices on the digicam embrace dual-band Wi-Fi, USB tethering, and a USB Type-C connector. That helps SuperSpeed USB 5GBps information switch.

Sony’s Alpha 7S Mark III is the third iteration in essentially the most video-focused. Of the corporate’s a7 sequence of full-frame cameras. It’s primarily a local 4K digicam with spectacular video specs and a revised person interface. It can seize UHD 4K footage at as much as 120p in 10-bit 4:2:2 encoding. And guarantees 16-bit Raw video output.

  • 12MP BSI CMOS sensor
  • Bionz XR processor
  • On-sensor section detection
  • ISO 80-102,400 (expandable to 40-409,600)
  • 9.44M dot EVF with 0.91x magnification
  • 4K video at as much as 120p, 60p for ‘at the least an hour’
  • 16-bit Raw video output at as much as 60p
  • 10-bit 4:2:2 inside seize (in codecs together with H.265 and All-I H.264)
  • Fully articulating LCD
  • 5-axis in-body stabilization with Steady shot lively mode
  • Twin card slots that every settle for both SD or CFexpress Type A

The Sony a7S III will promote for around $3500. This is a $500 premium over 2015’s Mark II however nonetheless $500 decreases. Then the launch value of the Panasonic Lumix DC-S1H, which is arguably its closest competitor.