The 51st International Film Festival of India (IFFI) to highlight autism spectrum disorder (ASD). By premiering Shred’s brilliant ‘In Our World’ non-fiction film on 18th January 2021.
This first-of-its-kind documentary has been directed and produced by ace filmmaker Shreedhar. Who is also from Shred Creative Lab – winner of 43 national and international awards for creative excellence.
The 51st International Film Festival of India (IFFI) is presenting a humane face. By highlighting the many shades of autism through the narratives of three children at the beginning of the New Year. Shred Creative Lab Private Limited’s documentary on Autism ‘In Our World’ will premiere as the official selection on 18th January at 13:00 hours. In the non-feature film category of the Indian Panorama of the 51st International FFI in Goa (to be held from 16th to 24th January 2021). This brilliant documentary has been directed and produced by ace filmmaker Shreedhar BS of Shred Creative Lab. The trailer of the docu-film is available on https://youtu.be/E1cq5lKxc_0
Watch the trailer here:
This film documents the lives of three autistic children explored through their day-to-day lived reality. To unpack their world and bring about a nuanced understanding so we can all co-exist with love and respect. With in-depth, semi-structured, candid interviews of parents, therapists; their day-to-day activities like swimming classes, horse-riding and also music lessons; their special moments with parents, all converge into a narrative that spells hope.
This film goes beyond mere documentation of their lives to garner a nuanced understanding of Autism Spectrum Disorder (ASD). It unveils their experiences, their daily negotiations, and trials to tell the world that they do not need sympathy; rather need to understand and accept them for who they are; that we need to understand their world in order to co-exist as equals, with respect and love.
Director and Producer of the documentary Shreedhar BS, says: “The way we live right now suggests there are two different worlds. Of “them” and “us”, they who are misunderstood by Us. This film is that window to see a world that needs to be understood in all its nonconformist ways. With love and charter a path to assimilate them into one world. In one universe where we all co-exist with love and mutual respect. In Our World.”
The festival strategy partner for the documentary is Panorama Spotlight, a division under Panorama Studios.
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Shreedhar BS(also known as Shred), director of Shred Creative Lab Private Limited since 2013. He has over 22 years of comprehensive experience in films, television/digital content, branding, and marketing. Known for innovative and disruptive ideas, Shred has worked closely with international brands. Such as Turner Broadcast UK, National Geographic – International, Fox, Ford – APAC, BMW – India, Sony Motion Pictures – London/USA, and many more. Winner of 43 National and International awards for creative excellence, Shred, was the Director of Salt Studios Private Ltd. And Creative Director for the National Geographic Channel as well as Fox International Channels.
About Shred Creative Lab(SCL)
Founded by the former creative director for Fox Network of channels. And also, winner of 43 National and International awards for creative excellence. Shred was founded SCL in 2013 as a creative studio catering to broadcast- branding, formerly known as Shred Inc. His vision is also to create innovative and path-breaking visual communication. Driven by a belief in unconventional ideas and validated by experience. SCL is also a beaming example of the mutual efforts of creativity and state-of-the-art execution. SCL has grown organically over the years, moving beyond the borders of broadcast branding. And also diversified into other creative branches like films, production for digital and television content, and design for products.
Backed by an eclectic mix of dedicated creative directors, motion and graphic designers, animators, VFX experts, and marketers. Spread across Argentina, the Philippines, and India. SCL today stands out of the crowd as an exclusive studio that is your one-stop-shop for everything creative, from start to finish. SCL’s visual identity for Zee Punjab also won a Promax India 2020 award for Best Brand Image Design. And also, Best Logo Design Across Multiple Media. Furthermore, the brand song composed for Zee Biskope fetched an e4m Indian Content Marketing award for Best Branded Content Marketing on Television, 2020.
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